Who Is The Founder Of Advocare?

Advocare is a multi-level marketing company that sells health and wellness products. The company was founded in 1993 by Charles E. Ragus, a former Herbalife distributor. In this blog, we’ll explore the life and work of Charles E. Ragus, and take a closer look at the history and controversies surrounding Advocare.

Who Is The Founder Of Advocare?

The founder of Advocare is Charles E. Ragus. Charles E. Ragus was born in New York in 1951. He earned a degree in marketing from the University of North Texas and went on to work in the health and wellness industry. In the early 1980s, Ragus became a distributor for Herbalife, another MLM company that sells health and wellness products. He quickly rose through the ranks and became one of the company’s top distributors.

About The Founder Of Advocare

In 1993, Ragus left Herbalife to start his own MLM company, which he named Advocare. The company’s initial product line consisted of supplements and weight loss products, and it quickly grew in popularity.

Advocare’s Success And Controversies

In its early years, Advocare was a huge success. The company’s multi-level marketing model allowed distributors to earn commissions not only on their own sales but also on the sales of their recruits. This led to a large and loyal network of distributors who were highly motivated to sell Advocare’s products.

However, Advocare’s success was not without controversy. The company has been accused of using deceptive marketing practices, making false health claims, and preying on vulnerable individuals. In 2019, the Federal Trade Commission (FTC) announced that Advocare would be paying $150 million to settle charges that it was operating as a pyramid scheme.

As a result of this settlement, Advocare announced that it would be restructuring its business model to eliminate the multi-level marketing aspect of the company. Instead, it would be focusing on direct-to-consumer sales through its website.


Charles E. Ragus passed away in 2013, but his legacy lives on through Advocare. Despite the controversies surrounding the company, there is no denying that Ragus was a savvy businessman who saw an opportunity in the health and wellness industry and capitalized on it. While his company’s business practices may have been questionable, it is clear that Ragus had a vision for Advocare that resonated with millions of people.

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Who Are The Owners Of Advocare?

In 1993, Charles E. Ragus founded AdvoCare, a health and wellness company, with the commitment to be an advocate who cared. Today, AdvoCare has taken that commitment to the next level by establishing the AdvoCare Foundation.

Why Did Advocare Get Shut Down?

According to the U.S. Federal Trade Commission, Advocare used endorsements from professional athletes, title sponsorship of professional sporting events, conferences, podcasts, and more to pitch what it called a life-changing business opportunity, but that the FTC alleged was a pyramid scheme.

How Much Do Advocare Distributors Make?

In a company document, AdvoCare stated that in 2017 about 98% of its distributor network (which that year totaled 387,372 distributors) earned $2,000 a year or less​​.

How Long Has Advocare Been Around?

Since 1993, AdvoCare has offered premium energy, weight management, sports performance, and wellness products designed to promote a healthier lifestyle.


Charles E. Ragus was the founder of Advocare, a health and wellness MLM company. While the company enjoyed early success, it has also been the subject of numerous controversies, including accusations of operating as a pyramid scheme. Despite these issues, Ragus’s legacy lives on through Advocare and the impact it has had on the health and wellness industry.


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